John E. Brennan – The Future of Analytics

Title: The Future of Analytics: the trends, the implications, and who will lead

Author: John E. Brennan

ISBN: 978-0-615-37295-2

Page count: 140

Genre: Non-Fiction

Price: $9.99 retail

Author Bio:

John Brennan is a graduate of West Point and the Carey School for Business at Johns Hopkins University.  He follows business intelligence and analytics issues. You can follow him at

Tell us about your book:

The Future of Analytics: a reasoned forecast of the science of dividing subjects into all relevant internal and external components for the purpose of describing them, understanding them, and making logical decisions based on them.  It explores the trends affecting the future of analytics. The book identifies and discusses the implications of these trends on the processing of information and analytics. The book will explore how the trends create different work roles in the marketplace. A separate chapter examines the applications of analytics in different aspects of our lives. The final thoughts of the book focus on who will lead the future of analytics and how to prepare for this future environment. The volume also includes two approaches to assessing the future of analytics within individual organizations.

How long did it take to write the book?

This work is based on more than a year of research and writing. It examines futures research and then applies futures research methodologies to the subject of analytics, an emerging art and science governing the interaction of humans and information.

What inspired you to write the book?

Reading George Friedman’s The Next 100 Years.

Talk about the writing process. Did you have a writing routine? Did you do any research, and if so, what did that involve?

I wrote mostly at night and on weekends.  I put the outline together on my blackberry one day and then set about researching examples for each trend.  Then I thought through the implications and actor sections one at a time.  I really appreciated the review from my editor, who suggested my English was very formal, almost as though it were my second language!  If only!

What do you hope your readers come away with after reading your book?

I think we are all struggling with how to live in a world where so much data and information is available.  I offer The Future of Analytics as a more structured way of thinking about the issues.  I hope that readers will appreciate this view of the future and that it will help them in whatever organizations they are affiliated with: government, business, non-profit.

Where can we go to buy your book?

Any other links or info you’d like to share?

Excerpt from book:

Besides nature, the most creative and destructive force in the world is the human brain.  Our ability to think sets us apart from any other force on the planet.  It has allowed us to explore the universe.  It has enabled us to form complex civilizations, turn basic natural resources into innovative technologies, and begin to understand fundamental laws about how life works.  Yet often our ability to think fails us; it fails us with its imperfections.  We can be emotionally persuaded to ignore data; there are some concepts and systems we cannot yet understand; and we suffer from a variety of physical limitations.  While the transformations in our thinking and understanding have evolved over several millennia, we find ourselves in the 21st century at the beginning of a grand transformation in individual and human knowledge.  In this century we have the potential to connect every member of the planet in communication; measure anything, anywhere, at any level of detail, in real-time; and instantly analyze vast volumes of data almost as easily as plants perform photosynthesis.

We do not start this journey deliberately but rather find ourselves on it because of multiple combinations of innovations and a disorganized system of societal changes taking place across the world in response to these innovations.  Within our industries, charitable organizations, governments, and private lives we see the trends.  Thanks to global telecommunications technologies, we can find people quickly and determine where they are, what they are doing, and how to connect with them.  We have access to more data and information than ever.  We can generate and share information with relative ease.  We can use a variety of free and proprietary software applications connected to increasingly sophisticated sensors to support our decision-making.